The long distance ski championship Visma Ski Classics has signed a long term agreement with YLE for the Finnish media rights to the tour. The Finnish public service broadcaster will start broadcasting Visma Ski Classics from the upcoming 2016/2017 season.
" We are satisfied being able to announce the agreement with YLE in Finland for Visma Ski Classics, the media rights are distributed by Wsportsmedia. YLE is one of the leading media channels of winter sports, and this partnership we believe will be very positive for the future development of Visma Ski Classics reaching out to a broder market in Finland, one on the main territories for the tour." says David Nilsson CEO Wsportsmedia AB.
"It is an exciting tour that we have been following with interest for a long time. The prestigious and classical events in the tour are located in some of the most beautiful winter landscapes and the media productions from them will be a pleasure to broadcast on YLE in Finland. It will also broaden our winter sport rights portfolio in a good way and of course we hope that new Finnish Pro Teams including many Finnish skiers will be part of the tour the coming years!" says Robert Portman Head of Sport Rights at YLE Finland.
Stand by for the official calendar release of the upcoming 2016/2017 Season VII of Visma Ski Classics, on Thursday the 26th of May at CET 1645, where exciting news about Visma Ski Classics will be presented!
Information about Visma Ski Classics and Live Stream from the calendar release at:
- W sportsmedia